As a graduate with a degree in advertising, you will be able to join those who say, ‘I’m in advertising.’ When you say that, it will mean that you sell products and services for your company.
It will mean that you are creative and come up with exciting promotional material and ideas for every project that crosses your desk.
That you make everybody you work for a great deal of money.
That you advice those coming up how to be successful in advertising.
If you work for a small business, it may mean that you do everything from marketing to sales to public relations.
If you work for a corporation, it may mean that you sell products and create ad campaigns for markets all over the world.
When you say, ‘I’m in advertising,’ you will mean that you are a successful graduate of a degree program in advertising.
Study Advertising Online at AIU Online:
Bachelor's Degree in Business Administration - Marketing
There are a multitude of positions in the field of advertising for you to choose from. Below are just a few of them.
* Account executive - manages the account services department. They identify what the client’s advertising needs are and maintain the client’s account.
* Creative director – supervises the creative services department and designs the presentation of the advertising project. They supervise the copy chief, art director, and associated staff.
* Media director - supervises those who choose the communication media (radio, television, print) to distribute the advertising.
* Promotions manager – oversees promotion specialists and directs promotion programs that combine advertising and incentives to increase sales.
* Marketing manager – develops the marketing strategy.
* Product development manager and market research manager – assist the marketing manager in developing the marketing strategy
* Public relations manager - supervises public relations specialists.
* Sales manager - directs the sales program.
Online Advertising Degrees at Everest University Online
You will learn a variety of skills for your career in advertising. There are specialized skills that you will acquire as you earn your degree in advertising, but there are also basic skills that apply across the board. Some of these include:
* Management
* Internship
* Word processing
* Database applications
* Internet
* Foreign language
Articles and information on advertising careers
Learn how to be an Advertising Executive ("Producing an advertising campaign is an extremely elaborate process. Agencies are responsible for understanding the objectives of a company, transforming that into an idea that will persuade consumers to buy the product, and then finally choosing the appropriate media to communicate that message, a three step process described as strategy, concept, and execution. Due to the complexity of this process, advertising professionals assume very specialized...") Read about Careers in Advertising >>
DeVry University Online
- Business Administration, e-Commerce, Entrepreneurship, Financial Analysis, Human Resource Management, Information Systems Management, Project Management, Accounting and Financial Management, Business Operations, more
AIU Online
- Associate in Business, Business Administration, Accounting & Finance, Human Resources, Management, Marketing, MBA, more
Everest University Online
- Accounting, Business Administration, International Business, Marketing, Business Management, MBA, MBA Human Resources, MBA International Business
* College graduates with related experience, creativity, and great communication skills will have the best career opportunities.
* High salaries, travel, and lots of overtime (including evenings and weekends) are the norm.
Education Requirements in Advertising Specialties
There are a variety of educational backgrounds when it comes to those who excel in the field of advertising.
More and more, it is necessary for those who wish to go far in the industry to have at least a Bachelor’s degree or a graduate degree in business administration with a focus on marketing.
Many employers will hire those with a Bachelor’s degree or higher in a liberal arts specialty like sociology or psychology.
In this case, as many courses as possible in business, law, economics, and finance will be well respected.
For some positions, artistic courses like photography and graphic design will come in handy.
Other courses that will look good on your resume include public speaking, political speaking, and technical writing.
Americans are exposed to over 3,000 commercial messages daily, and it takes an incredible number of highly motivated professionals to ensure that these messages effectively reach the consumer. A career in Advertising offers a fast-paced environment that is exciting and at the forefront of popular culture. Positions are divided into two broad categories: business (account managers, media buyers) and creative (copywriters, graphic designers).
So what does it take to produce an ad? More than anything, it takes time, patience, an understanding of consumer wants and needs, and a huge team of professionals with highly defined tasks. The advertising process is long and often complicated, but the reward is seeing your work published in magazines, newspapers, Web sites, or posters; hearing your message on the radio; or watching your commercial air on television.
The process of creating an advertisement starts with a meeting between the client and an account executive or account handler, who serve as liaisons between advertising agencies and clients. The client brief is evaluated by an ad agency’s market researchers and media planners to determine the medium mix of TV, billboards, viral marketing, etc. The creative team (art director, copywriter, graphic designers, etc.) then come up with the images and words for the campaign. After a series of meetings with the client and creatives, the account executive works with an agency traffic coordinator to create production schedules and cost estimates. Once all is approved, the ad goes into production. Media buyers take care of procuring TV airtime or ad space in printed materials for the finished product. Once the ad is running, the market research team is once again put to work analyzing the results of the campaign.
Of course, this is a simplified look at the ad creation process. Depending on the size of the ad agency, the needs and resources of the client, and the chosen media, the process can involve many more steps. Regardless of the size, however, the advertising process is all about teamwork, and each ad professional plays a vital role in the process.
A four year liberal arts degree is a tremendous asset when applying for a position in any category of advertising, and many schools now offer a degree in Advertising. Portfolio schools are also gaining popularity as they provide candidates with a more holistic understanding of the Advertising industry and offer job placement services.
Request information directly from one of these recommended Advertising Schools and start your career today!
Alabama Schools Virginia College*
(Birmingham, Huntsville, Mobile) - Business Administration
ArizonaSchools Tucson Design College
(Tucson) - Fashion Retailing and Merchandising University of Phoenix*
(Phoenix, Southern Arizona - Ft. Huachuca) - Business Administration, Marketing, Retail Management, Purchasing Principles & Applications
CaliforniaSchools American InterContinental University
(Los Angeles) - Business Administration, Fashion Marketing Heald College*
(Concord, Fresno, Hayward, Rancho Cordova, Roseville, Salinas, San Francisco, San Jose, Stockton) - Business Administration, Sales and Marketing The Art Institute of California*
(Orange County, San Diego) - Advertising University of Phoenix*
(Northern California - Bay Area, Northern California Central Valley, Sacramento, San Diego, Southern California) - Business Administration, Marketing Westwood College*
(Anaheim, Inland Empire - Upland, Long Beach, Los Angeles) - Marketing/Sales, Fashion Merchandising, Business Administration
Colorado Advertising Schools Colorado Technical University*
(Colorado Springs, Denver) - Business Administration, Marketing Westwood College
* (Denver North, Denver South) - Fashion Merchandising
HawaiiSchools Heald College
(Honolulu) - Business Administration, Sales & Marketing University of Phoenix*
(Wailuku) - Business Administration, Marketing, Retail Management
IllinoisAdvertising Schools The Illinois Institute of Art
(Schaumburg) - Advertising, Fashion Marketing & Management International Academy of Design and Technology*
(Chicago, Schaumburg) - Merchandising Management, Advertising Design, Merchandising Management: Fashion Merchandising Westwood College*
(DuPage, Chicago Loop, O'Hare, River Oaks) - Business Administration, Marketing/Sales
MichiganSchools University of Phoenix*
(Metro Detroit - Ann Arbor, West Michigan - Portage) - Business Administration, Marketing
New JerseyAdvertising Schools Berkeley College*
(Paramus, Garret Mountain, Woodbridge) - Business Administration, Marketing Katharine Gibbs School
(Piscataway) - Business Administration, Fashion Merchandising University of Phoenix
(Jersey City) - Business Administration, Marketing
Ontario: Barrie
, Brampton, Hamilton City Centre, Hamilton Mountain, Kitchener, London, Mississauga, Ottawa West (Nepean), Newmarket, North York, Ottawa East, Scarborough, Sudbury, Thunder Bay, Toronto Central, Toronto South, Windsor
* Program Availability Varies By Location and Often Changes. To
get the most up-to-date information, use the links we
provide to request additional information from a local
campus representative.
